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How to find Sponsors to Support your Racing Career

This question hits racers, teams, managers and event organizers every year. Stuff like this is off topic for the public of course, so this article is not addressed to you- but maybe interesting enough to get an idea what’s going on in motorcycle racing for example.

When you start amateur racing, then there is a bunch of stuff going on in your head, also this… dreams, hope, wish-thinking. Yea, I know, I was there too so give me a break. So what’s happening from September till March is that thousands and thousands of athletes worldwide are looking naively for monetary support by RedBull with a 10 years contract… literally.  So here is what I’ve learned as I walked from the slowest amateur racer to a professional racer who almost made it to MotoGP.

Yea, I can hear voices saying again: ‘that was long time ago’, but believe me… nothing has been changed much. Well we have the internet and social media and blogs now too, and it seems that this should help to get to potential sponsors- whil I actually believe it makes it harder FOR the sponsor to pick the right horse since everyone tuned to a keyboard jockey and blows up Youtube with gazillions of gigabytes of more or less senseless 20 minutes track sessions. Am I sound mean? No, I just try to open your mind for whats wrong and whats right, so stick with me and let me show you first where all the wish-thinking like this brought us…

There is that couple who of course believe that their son is the next Marc Marquez. That’s totally fine of course, but blaming the entire industry for making all those mistakes in regard ‘our future talents’ is not quite correct. A promising lap on some go kart seems to deliver enough arguments for getting a Monster Energy contract, but this demanding attitude produces two psychological dead end roads…

  1. amateur racers getting the idea that racing without sponsors is not going anywhere and give up
  2. potential talents are not even start to race without having sponsors

I received a call from a Mom, asking me to support their kid by paying their racing fuel. After I told her that I competed against 120 racers to even qualify for an amateur race, and that I didn’t had money for racing fuel either… and that I also had to use slick tires in rain, and also that I kicked ass anyway, and that exactly that’s why I got my first check from a sponsor… she hung up on me. What’s that called… to much reality check?!

It takes many years of sweat and blood to make people believe in a racer. There is a relationship growing which builds something very important… a shield of loyalty, which kicks in when your results are not good sometimes.

Happy 2015 :-)

First off… I’m hoping you guys had a great Christmas with your families- Happy new year btw :-)

It’s been one year ago when I announced Superbike-Coach’s new website. Hey… it happened again:
I personally love the design. It is fresh- modern- and represents Superbike-Coach pretty good. Just hoping that you like it, because that’s why we’re doing this. So let me tell you a little bit what’s under the hood of this baby:

  • Superbike-Coach ideal line definition100% smart phone ready (responsive)
  • More quality on images
  • Improved booking system
  • Login area for booking status
  • Better schedule overviews with info system
  • Less linked-links for easier usage
  • Program pages reorganized for easier usage
  • Improved social media connectivity
  • Oh… and better looks :-)

Besides this big update on the website itself, we also come up with some interesting new stuff at the same time:

  • Supermotard 1on1- which I know you would love. You don’t have a adequate Supermoto… easy- just rent one from Superbike-Coach, and have some fun with me on Supermoto tracks, where I am using HD video and GPS data to coach you. This is good for street- track- and racers.
  • 2015 schedule- packed with Cornering School Days, Track Drills, Laguna Seca Specials, Seminars and Tours.
  • New blog sections- ‘Glossary of our Sport’, and ‘Coach’s Motorcycle Bible’- where I come up with tips & tricks around your ride… hopefully with every newsletter.

I really hope you guys enjoy the new website, which motivates to explore. I love this piece and what it stands for. Hope to see you in a class one day.

Coach Can

Superbike-Coach Corp

The Perfect Body Positioning Hype

It actually amuses me to see the huge amount of attention other schools, books, forums, and videos spending on the subject called ‘the perfect body positioning’ for street riders. Glancing over to what MotoGP riders like Marc Marquez performs on TV- must be good for the Redwood Rd in the SF East Bay.


If it doesn’t look like Marquez… It’ll be damned as ‘crossed-up’ and some rookie rider who was proud showing his first hanging off pic’s will be scoffed by

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